Talk Tracker - Major Issues by State Groupings

CHARTS ARE AUTOMATICALLY UPDATED EVERY 3 DAYS

What we Measure and Report On

We analyze five major issues that current incidents and media reports suggest could be on voters’ minds. These are (1) Racial Justice (2) Gun violence (3) Healthcare (4) Voting rights and (5) Environment.

For each of the five major issues, we present the following analyses:

  1. Total number of social media and online posts (number of mentions): We compare the number of daily mentions on the topic that also refer to Joe Biden or Donald Trump starting from June 1, 2020.

  2. Total number of people who could have seen the posts on Twitter or (impressions): over the same period, we chart the daily impressions of mentions on the topic that also refer to Joe Biden or Donald Trump

  3. Number of people who could have seen posts on the topic on Twitter and other social media sites like Reddit, forums and blogs or (reach): over many days, we compare the reach of mentions on the topic that also refer to Joe Biden and Donald Trump

  4. Comparisons of Joe Biden and Donald Trump on number of mentions, impressions, and reach across the following seven groups of states:

  • Strongly Republican: Alabama, Arkansas, Idaho, Kentucky, Louisiana, Mississippi, Nebraska, North Dakota, Oklahoma, South Dakota, Tennessee, West Virginia, Wyoming

  • Likely Republican: Indiana, Kansas, Missouri, South Carolina, Utah

  • Leaning Republican: Alaska, Iowa, Montana, Texas

  • Toss up: Arizona, Florida, Georgia, North Carolina, Ohio

  • Leaning Democrat: Maine, Michigan, Minnesota, Nevada, New Hampshire, Pennsylvania Wisconsin

  • Likely Democrat: Colorado, New Mexico, Virginia

  • Strongly Democrat: California, Connecticut, Delaware, Hawaii, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington

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Talk Tracker - Major Issues Over Time

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Sentiment Tracker - Economy, Pandemic and Race Relations by Candidate and State Grouping